05/02/2021
Recognised as a powerful initiative, the Gold Standard has evolved to keep pace with a fast-changing industry and continues to adapt to help drive a healthy sustainable digital ad ecosystem.
09/10/2020
Media Smart and EDAA’s new online advertising education pack explains interest-based advertising, why it exists and how young people can best manage it.
09/10/2020 - CLIENT PRESS RELEASE
VDX.tv was awarded the TAG Brand Safety Certified Seal by the Trustworthy Accountability Group (TAG) after demonstrating its compliance with rigorous brand safety standards, as independently validated through an audit by ABC.
29/07/2020
Mike Zaneis to Serve as CEO, Jules Kendrick as Managing Director UK & Europe, for Consolidated Organization under TAG Brand
Following the merger of TAG and JICWEBS, we’re pleased to announce we’ve taken over management of the UK’s Viewability and AV (Audio Visual) Standards, having played an integral role in their development over many years.
ABC has independently validated 88 companies for TAG seals in first recertification process since JICWEBS merger.
TAG (Trustworthy Accountability Group) is a global industry initiative to fight criminal activity and protect brand safety in digital advertising, and TAG’s Brand Safety Certified (BSC), Certified Against Fraud (CAF), Certified Against Malware, and Certified Against Piracy Programs have been developed to address cross-industry supply chain challenges around those complicated issues.
