07/07/2020
Teads, the global media platform, chose to work with us to become validated against industry-agreed standards for anti-fraud and brand safety. Our new joint case study sheds light on the many benefits our audit process has brought Teads, for whom transparency and trust is key to their partnerships, and how they’ve used the opportunity to further hone their internal processes.
10/09/2020
We’re pleased to share The Trustworthy Accountability Group’s (TAG) press release below, announcing the launch of their global Brand Safety Certification Program. As an approved TAG auditor, we’re delighted to support this world-leading initiative. For more information on how to become validated with us, please head over to our Brand Safety page or contact Senior Account Manager Jo Reid at
10/09/2019
Our free interactive guide is designed to help you get to grips with online standards. Appearing in Mediatel News recently, our CEO Simon Redlich explains why: https://mediatel.co.uk/newsline/2019/09/10/in-pursuit-of-online-standards/
08/08/2019 - CLIENT PRESS RELEASE
Leading industry owned auditor ABC confirms Comscore validated Campaign Essentials™ (vCE®) compliant with JICWEBS Viewability Principles
Comscore, a trusted partner for planning, transacting and evaluating media across platforms, is excited to announce that its validated Campaign Essentials™ (vCE®) solution is the first product to receive ABC certification for mobile web viewability, including for both display and video. The certification underscores Comscore’s commitment to providing advertisers, agencies and publishers with trusted data that drives informed transactions in the market.
01/08/2019
ABC conducts first ever mobile web viewability audit to JICWEBS Standards
Today, Comscore’s vCE product became the first to be certified to JICWEBS’ Viewability Principles for mobile web, following successful completion of our audit.
The JICWEBS Viewability Principles apply to products reporting the opportunity to see banner and video content in both desktop and mobile environments. Comscore’s new certificate demonstrates that their vCE solution is capable of counting viewable impressions in mobile web environments, in accordance with these Principles.
17/07/2019 - CLIENT PRESS RELEASE
Today, Vibrant Media has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by industry-owned media auditor ABC. The aim of the Good Practice Principles is to enhance transparency in the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.
