07/8/2019
Online ad fraud is the deliberate practice of attempting to serve ads that have no potential to be viewed by a human user (WARC, December 2018). Worryingly, cybersecurity company, CHEQ, has predicted companies are set to lose out on $23bn in 2019 due to global ad fraud (The Drum, 2019). With this much money at stake, online ad fraud remains at the forefront of attention for marketers.
02/05/2019
We’re delighted to be partnering with media agency agenda21 on stage at the 614 Group’s 2019 Brand Safety Summit on Thursday 9th May.
In our session, entitled ‘The Benefits of Auditing - a joint case study with agenda21 and ABC’, we’ll be demystifying what goes on behind the scenes of a brand safety audit, with practical insights into the areas we look at and the types of work we carry out. We’ll also explore what some of the industry standards mean in practice, and the ways you can use the certification in discussions with clients and in your marketing.
25/04/2019 - CLIENT PRESS RELEASE
Today, Adverty has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by industry owned media auditor ABC. The aim of the Good Practice Principles is to enhance transparency in the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.
17/05/2019
Top 5 benefits of a brand safety audit
Clare Langstaff, Audit Manager, ABC
We were delighted to join Leena Vara-Patel, Operations & Ad Tech Director at media agency agenda21, on stage at The 614 Group’s Brand Safety Summit on Thursday 9th May. During our session we discussed what happened when we worked together on their brand safety and anti-fraud audits, and the benefits they experienced as a result. Here are five benefits we’ve highlighted from the session:
04/04/2019 - CLIENT PRESS RELEASE
ADmantX, a leading data provider of natural language processing (NLP) semantic-based solutions, is delighted to announce that it has received a Content Verification (CV) compliance certificate from industry-owned media auditor ABC.
03/04/2019 - CLIENT PRESS RELEASE
Omnicom Media Group UK (OMG UK) has achieved two JICWEBS Seals of Compliance, as verified by independent auditor ABC, demonstrating it has met industry agreed standards to reduce the risk of both ad misplacement (linked to the issue of brand safety) and exposure to ad fraud.
