04/01/2019 - CLIENT PRESS RELEASE
Today, TripleLift has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC. The aim of the Good Practice Principles is to enhance transparency in the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.
02.01.2019
There has been much debate in our industry about what constitutes a viewable impression...
In this piece published in The Drum, Stephen Chester, Director of Media at ISBA, explores how far we’ve come in agreeing how viewability should be measured. Amongst other recommendations, he advises buyers to understand the capabilities of viewability tools using independent guidance, such as our own Viewability Report.
13/12/2018 - CLIENT PRESS RELEASE
Today, Samsung Ads (Samsung Electronics) has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC. The aim of the Good Practice Principles is to enhance transparency in the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.
11/12/2018 - CLIENT PRESS RELEASE
Gameloft has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC. The aim of the Good Practice Principles is to enhance transparency in the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.
07/12/2018 - CLIENT PRESS RELEASE
ADARA has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC. The aim of the Good Practice Principles is to enhance transparency in the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.
29/11/2018 - CLIENT PRESS RELEASE
Cadreon, the advertising technology specialist unit of IPG Mediabrands, has achieved two JICWEBS Seals of Compliance, as verified by independent auditor ABC. These demonstrate the agency has met industry agreed standards to reduce the risk of both ad misplacement (linked to the issue of brand safety) and exposure to ad fraud.
