24/10/2018 - CLIENT PRESS RELEASE
Today, Blis has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC. The aim of the Good Practice Principles is to enhance transparency in the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.
23/10/2018
UK and US unite behind one industry standard
The UK is one giant step closer to tackling online ad fraud today as the Trustworthy Accountability Group (TAG) and Joint Industry Committee for Web Standards (JICWEBS) announce the next stage in their partnership, with the adoption of the TAG ‘Certified Against Fraud’ programme in the UK from 1st January 2019.
A year after receiving their first JICWEBS Seal, media agency agenda21 shares the benefits they’ve recorded as a result of becoming verified by ABC to industry standards. Read our new joint case study to find out more.
16/10/2018 - CLIENT PRESS RELEASE
Today, Thirdpresence has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC. The aim of the Good Practice Principles is to enhance transparency in the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.
11/09/2018
Third-party verification is a vital step in the cross-industry drive for improved quality standards in digital advertising across Europe
Brussels, 11th September 2018
Today, the European Authority (the operating division of the European Viewability Initiative, resourced by IAB Europe and EACA) announces the appointment of these three independent, media auditing organisations to undertake annual technical measurement audits of any company providing viewability measurement services across Europe. This will enable viewability measurement companies to achieve appropriate European accreditation (via a Certification Seal), recognised by all markets in the region and removing the need for further national accreditation. In turn, it will also complement the drive for higher quality standards in digital advertising across all markets.
10/09/2018 - CLIENT PRESS RELEASE
Today, Condé Nast Britain has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC. The aim of the Good Practice Principles is to enhance transparency in the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.
