23/08/2018 - CLIENT PRESS RELEASE

NEW YORK, August, 23 2018 -- DoubleVerify (“DV”), the leading independent provider of digital media measurement software and analytics, announced today that it is the first verification company to receive certification from the UK-based ABC (Audit Bureau of Circulations) for Ad Fraud protection. ABC sets industry-agreed standards for media brand measurement and champions data verification and process best practices. Being the first to achieve certification demonstrates DV’s commitment to meet global quality standards and substantiates the effectiveness of DV’s Impression Quality (IQ) Fraud Advanced solutions to identify and eliminate ad fraud across platforms, including mobile in-app inventory.

01/08/2018 - CLIENT PRESS RELEASE

Venatus Media has today been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC.  The aim of the Good Practice Principles is to inject greater transparency into the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.

01/08/2018

Andy Flint, Head of Business Development, ABC

In 2006, when we collaborated with the IAB US to create the IAB/ABC International Spiders and Bots List, we at ABC saw that invalid traffic was inflating online figures by as much as 60%. What we didn’t know was that 10 years later it would be costing the ad industry £5.5billion in wasted display revenue, according to research company Forrester.

26.07.2018

ABC, the leading UK digital verification expert and Joint Industry Currency for media measurement, has been authorised by the Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, as an outside auditor for its “TAG Certified Against Fraud,” “TAG Certified Against Piracy,” and “TAG Certified Against Malware” Programs. As an independent verification provider, ABC UK will ensure that companies have met the rigorous standards for each program and are qualified to receive a TAG Seal in the relevant area.

20/07/2018

We’re pleased to share this recent article by Valida, the certification body for circulation and reading habits in Chile. The piece explores the benefits of our latest Viewability Report and highlights why certification by independent bodies like ABC is necessary for transparency and trust in this important area.

06/07/2018 - CLIENT PRESS RELEASE

Global leads the way for Digital Audio Brand Safety – First media owner in digital audio to receive JICWEBS accreditation.

The Joint Industry Committee for Web Standards (JICWEBS) has awarded Global, the Media & Entertainment group, certification for its brand safety standards and measures to tackle digital ad fraud.  Global is the first media owner in digital audio to achieve this.