We were thrilled to work with Ipsos iris recently to verify three key areas of their methodology. Achieving independent assurance via a bespoke ABC audit has reinforced trust in their audience measurement data.
Our Head of Business Development Andy Flint shares some key learnings from Interact - IAB Europe’s annual event for the European digital advertising and marketing industry.
We're delighted to be conducting the very first audits for retailers under the new IAB Europe Retail Media Certification Programme, which officially launched today.
We’re proud to have been named by Origin, ISBA’s UK cross-media measurement programme, as one of three auditing bodies to evaluate core elements of the methodology following an RFP process.
Laura Sharman, our Head of Communications & Client Services, introduces ABC’s tailored assurance audits and shares the value they bring to businesses in the media industry.
The Trustworthy Accountability Group (TAG) is the leading global initiative working to combat criminal activity and enhance trust within the digital advertising landscape. TAG’s certification programs – which include Brand Safety Certified (BSC), Certified Against Fraud (CAF) and Certified Against Malware (CAM) - have been developed to address cross-industry supply chain challenges around these complicated issues.
