IAB Europe launches new certification scheme to drive accountability in retail media measurement

We’re delighted to confirm that ABC has been selected by IAB Europe as an independent auditor for its Retail Media Certification Programme. IAB Europe announced the programme’s beta test phase launch this morning.

Martin Lindley, Audit Manager at ABC with expertise in fraud, brand safety, and TV measurement, shares essential strategies for minimising the impact of ad fraud on your business.

If you’re questioning how much resource to put into ad fraud protection, whether it’s spending money on tech or joining an industry certification programme, just consider the following stats…

MVP Series: Interview with the Telegraph Media Group’s Carly Radford 
(3 minute read)

Following this year's Brand Safety Summit in London, where industry leaders demanded that certified companies be upheld and recognised, we're excited to introduce our new MVP series.

We’re delighted to say we’ve completed our annual comprehensive audit for IAB UK, bringing independent assurance that the certification process behind its Gold Standard is robust and transparent. Read more on the IAB UK website.

The great and good from the media, marketing and technology world came together at the recent Brand Safety Summit in London and, as always, there were some juicy topics on the agenda. However, one clear call to action emerged, particularly after one of the speakers cited a statistic from the ‘2024 Edelman Trust Barometer Global Report’; 61% of people believe business leaders are trying to mislead. 

We caught up with David Barron, Director of Operations at the EDAA, to find out what makes the new Advanced Advertising Transparency Programme (AATP) so important for companies looking to align with EU legislation, how it differs from the existing EDAA Programme, and which companies can benefit from getting on board.