Laura Sharman, our Head of Communications & Client Services, introduces ABC’s tailored assurance audits and shares the value they bring to businesses in the media industry.

The Trustworthy Accountability Group (TAG) is the leading global initiative working to combat criminal activity and enhance trust within the digital advertising landscape. TAG’s certification programs – which include Brand Safety Certified (BSC), Certified Against Fraud (CAF) and Certified Against Malware (CAM) - have been developed to address cross-industry supply chain challenges around these complicated issues.

We're excited to announce that we've been chosen by IAB UK as the official auditor for Retail Media Networks (RMNs) seeking IAB UK Gold Standard certification.

This move follows IAB UK's announcement that RMNs are now eligible to achieve the prestigious Gold Standard alongside other buyers and sellers of digital media.

MVP Series: Ashley Beepur, Mail Metro Media
(3 minute read)

In the bustling world of digital advertising, where innovation and integrity are paramount, certain businesses and individuals rise above the rest. These are the MVPs, the unsung heroes who redefine industry standards and inspire others to follow suit. 

IAB Europe launches new certification scheme to drive accountability in retail media measurement

We’re delighted to confirm that ABC has been selected by IAB Europe as an independent auditor for its Retail Media Certification Programme. IAB Europe announced the programme’s beta test phase launch this morning.

Martin Lindley, Audit Manager at ABC with expertise in fraud, brand safety, and TV measurement, shares essential strategies for minimising the impact of ad fraud on your business.

If you’re questioning how much resource to put into ad fraud protection, whether it’s spending money on tech or joining an industry certification programme, just consider the following stats…