MVP Series: Interview with the Telegraph Media Group’s Carly Radford 
(3 minute read)

Following this year's Brand Safety Summit in London, where industry leaders demanded that certified companies be upheld and recognised, we're excited to introduce our new MVP series.

We’re delighted to say we’ve completed our annual comprehensive audit for IAB UK, bringing independent assurance that the certification process behind its Gold Standard is robust and transparent. Read more on the IAB UK website.

The great and good from the media, marketing and technology world came together at the recent Brand Safety Summit in London and, as always, there were some juicy topics on the agenda. However, one clear call to action emerged, particularly after one of the speakers cited a statistic from the ‘2024 Edelman Trust Barometer Global Report’; 61% of people believe business leaders are trying to mislead. 

We caught up with David Barron, Director of Operations at the EDAA, to find out what makes the new Advanced Advertising Transparency Programme (AATP) so important for companies looking to align with EU legislation, how it differs from the existing EDAA Programme, and which companies can benefit from getting on board.

TAG’s annual certification announcement reveals more companies than ever have become independently validated for brand safety, ad fraud and malware.

We’re excited to share we’ve been appointed by TAM (TV Audience Measurement) Ireland to conduct an audit of commercials on Broadcaster Video On Demand (BVOD) to confirm the AV Play Completion Rate.