The great and good from the media, marketing and technology world came together at the recent Brand Safety Summit in London and, as always, there were some juicy topics on the agenda. However, one clear call to action emerged, particularly after one of the speakers cited a statistic from the ‘2024 Edelman Trust Barometer Global Report’; 61% of people believe business leaders are trying to mislead. 

We caught up with David Barron, Director of Operations at the EDAA, to find out what makes the new Advanced Advertising Transparency Programme (AATP) so important for companies looking to align with EU legislation, how it differs from the existing EDAA Programme, and which companies can benefit from getting on board.

TAG’s annual certification announcement reveals more companies than ever have become independently validated for brand safety, ad fraud and malware.

We’re excited to share we’ve been appointed by TAM (TV Audience Measurement) Ireland to conduct an audit of commercials on Broadcaster Video On Demand (BVOD) to confirm the AV Play Completion Rate.

Nasmedia has been awarded the TAG Brand Safety Certified Seal by the Trustworthy Accountability Group (TAG) as a first for Korean companies after demonstrating its compliance with brand safety standards, as validated through an independent audit by ABC.

We’re pleased to announce we’ve completed a methodology audit for Q83, an Australian based tech company delivering transparent reporting for the social media and influencer marketing industry.