29/10/2015
ABC has today released its latest Content Verification (CV) Summary Report for the period April 2015 to September 2015. This report is a continuation of ABC’s Certification programme, which is designed to independently certify CV products, providing insight into their capability to block or report ad misplacement.
12/10/2015 - CLIENT PRESS RELEASE
Today we announce that Media iQ, has once again been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry auditor ABC. The aim of the Good Practice Principles is to inject greater transparency into the UK digital display market, ultimately giving brands greater reassurance that their advertising is more likely to reach the right audience and is not associated with content that could jeopardise brand reputation.
17/09/2015 - CLIENT PRESS RELEASE
Today, Yieldr has renewed the EDAA Trust Seal from independent industry Certification Provider ABC, demonstrating their continued compliance with the EU Self-Regulatory Programme for Online Behavioural Advertising (OBA).
25/08/2015 - CLIENT PRESS RELEASE
Digital Helix™ audience measurement solution continues global recognition
London, UK25 August, 2015: The UK ABC has renewed Effective Measure's patented digital audience metrics solution, Digital Helix™, with the global recognition of an accredited Web Analytics Provider. The Digital Helix™ product is part of Effective Measure's unique tagging methodology.
11/08/2015 - CLIENT PRESS RELEASE
ABC issues EDAA Trust Seal to Ve Interactive
Today, Ve Interactive has received the EDAA Trust Seal from independent industry Certification Provider ABC, demonstrating their compliance in accordance with the EU Self-Regulatory Programme for Online Behavioural Advertising (OBA). Earning the Trust Seal is the important last step in the process for Third Parties committed to the self regulatory programme. The Trust Seal demonstrates compliance and inspires trust in the market.
22/07/2015 - CLIENT PRESS RELEASE
Today, 22nd July, Expedia has been issued the EDAA Trust Seal after successfully completing independent certification by ABC. For more information see: www.abc.org.uk/edaa.
