16/08/2017 - CLIENT PRESS RELEASE
Today, Avocet has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry auditor ABC. The aim of the Good Practice Principles is to inject greater transparency into the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.
19/07/2017 - CLIENT PRESS RELEASE
Today, Venatus has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry auditor ABC. The aim of the Good Practice Principles is to inject greater transparency into the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.
05/07/2017 - CLIENT PRESS RELEASE
comScore Becomes the First Company to Receive ABC Certification for Video Viewability Measurement to JICWEBS Industry Agreed Principles
ABC grants comScore the first certification for Online Video Ad Viewability in validated Campaign Essentials™
comScore today announced that it is the first company to be granted certification by ABC to JICWEBS Principles for video viewability measurement in validated Campaign Essentials™ (vCE®). This certification expands on the solution’s existing ABC-accredited offerings for vCE Viewability for Display and vCE Content Verification, continuing its status as a certified solution for the digital ad market in the UK.
29/06/2017 - CLIENT PRESS RELEASE
Today, KNOREX has received the EDAA Trust Seal from independent industry Certification Provider ABC, demonstrating their compliance in accordance with the EU Self-Regulatory Programme for Online Behavioural Advertising (OBA).
24/01/2017
ABC has today released its latest Viewability Report, which showcases the results of testing for a range of products that have met the industry-agreed viewability standards set out by JICWEBS.
30/01/2017
ABC is pleased to announce that Affectv and RadiumOne are the first companies it has verified to the JICWEBS Good Practice Principles.
ABC’s role, as a JICWEBS-approved Verification Provider (VP), is to independently audit participating companies and report compliance with the Principles to JICWEBS.
