05/07/2017 - CLIENT PRESS RELEASE

comScore Becomes the First Company to Receive ABC Certification for Video Viewability Measurement to JICWEBS Industry Agreed Principles

ABC grants comScore the first certification for Online Video Ad Viewability in validated Campaign Essentials™

comScore today announced that it is the first company to be granted certification by ABC to JICWEBS Principles for video viewability measurement in validated Campaign Essentials™ (vCE®). This certification expands on the solution’s existing ABC-accredited offerings for vCE Viewability for Display and vCE Content Verification, continuing its status as a certified solution for the digital ad market in the UK.

29/06/2017 - CLIENT PRESS RELEASE

Today, KNOREX has received the EDAA Trust Seal from independent industry Certification Provider ABC, demonstrating their compliance in accordance with the EU Self-Regulatory Programme for Online Behavioural Advertising (OBA).

24/01/2017

ABC has today released its latest Viewability Report, which showcases the results of testing for a range of products that have met the industry-agreed viewability standards set out by JICWEBS.

30/01/2017

ABC is pleased to announce that Affectv and RadiumOne are the first companies it has verified to the JICWEBS Good Practice Principles.

ABC’s role, as a JICWEBS-approved Verification Provider (VP), is to independently audit participating companies and report compliance with the Principles to JICWEBS.

17/11/2016 - CLIENT PRESS RELEASE

GroupM, the world’s leading media investment management group, today announced that it has attained the JICWEBS DTSG Brand Safety Accreditation for its UK Programmatic Business.

24/08/2016

ABC is pleased to announce the launch of its online anti ad-fraud verification programme.

This follows the recent announcement by JICWEBS of a recognised, industry-agreed set of Good Practice Principles for reducing the risk of exposure to ad fraud.