24/01/2017

ABC has today released its latest Viewability Report, which showcases the results of testing for a range of products that have met the industry-agreed viewability standards set out by JICWEBS.

30/01/2017

ABC is pleased to announce that Affectv and RadiumOne are the first companies it has verified to the JICWEBS Good Practice Principles.

ABC’s role, as a JICWEBS-approved Verification Provider (VP), is to independently audit participating companies and report compliance with the Principles to JICWEBS.

17/11/2016 - CLIENT PRESS RELEASE

GroupM, the world’s leading media investment management group, today announced that it has attained the JICWEBS DTSG Brand Safety Accreditation for its UK Programmatic Business.

24/08/2016

ABC is pleased to announce the launch of its online anti ad-fraud verification programme.

This follows the recent announcement by JICWEBS of a recognised, industry-agreed set of Good Practice Principles for reducing the risk of exposure to ad fraud.

09/06/2016

Every year advertisers pay for online advertising which is never seen. In a step to bring transparency to the market TS Digital Nordic is launching Viewability Certification in the Nordic countries in partnership with ABC UK. The initiative is launched with support from several industry associations.

26/05/2016 - CLIENT PRESS RELEASE

EDAA Trust Seal issued by ABC confirms Facebook’s compliance with European standards

Social media giant Facebook has obtained the EDAA Trust Seal for best practice in Online Behavioural Advertising (OBA). Issued by ABC, the Seal demonstrates that Facebook has met European industry-agreed standards when undertaking OBA processes.