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Top 3 takeaways from the Brand Safety Summit in London
It was great to see so many of our clients at the London Brand Safety summit on 23rd March, where a variety of important topics were covered. Here’s our round-up with 3 key takeaways… 1. Sustainability James Trott, Head of Strategy at Matterkind,...
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ABC Figures show 1.68 billion national newspapers circulated in 2019
trusted, actionable data we provide for newsbrands is one of the reasons why buyers recognise this sector as a premium environment for ad spend. We’re delighted to have worked with our media owner and buyer representatives to deliver a figure that...
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AdMaxim Verified by ABC to JICWEBS Brand Safety Principles
07/01/2019 Today, AdMaxim has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC. The aim of the Good Practice Principles is to enhance transparency in the UK digital display...
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agenda21 Digital verified by ABC to JICWEBS Anti Ad-Fraud and Brand Safety principles
09/10/2017 - CLIENT PRESS RELEASE agenda21 Digital has achieved two JICWEBS Seals of Compliance, as verified by independent auditor ABC, demonstrating it has met industry agreed standards to reduce the risk of both ad misplacement (linked to the issue...
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Rubicon Project receives JICWEBS Anti Ad-Fraud and Brand Safety verification from ABC
01/02/2018 - CLIENT PRESS RELEASE The UK's Joint Industry Committee for Web Standards (JICWEBS) announced today that Rubicon Project (NYSE: RUBI), the Global Exchange for advertising, has achieved two JICWEBS Seals of Compliance, as verified by...
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Affectv renews ABC verification to JICWEBS Anti Ad-Fraud and Brand Safety Principles
02/02/2018 - CLIENT PRESS RELEASE Affectv has renewed two JICWEBS Seals of Compliance, as verified by independent auditor ABC, demonstrating it continues to meet industry agreed standards to reduce the risk of both ad misplacement (linked to the issue...
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ABC’s auditing services extended to include TAG’s Anti-Piracy and Anti-Malware initiatives
28/05/2020 We’re pleased to announce we’ve expanded our independent validation services to include TAG’s Certified Against Piracy and Certified Against Malware programmes. This follows our appointment last year as a TAG approved auditor, and our recent...
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ABC has independently validated 88 companies for TAG seals in first recertification process since JICWEBS merger. TAG (Trustworthy Accountability Group) is a global industry initiative to fight criminal activity and protect brand safety in digital...
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24/10/18 "Providing a unique experience that resonates with individuals is essential - and that's something real printed media does." Stuart Rising, head of commercial print & production, Canon UK, spoke to Mediatel about the role of print to help even...
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ABC verifies first companies to JICWEBS Anti Ad Fraud Principles
30/01/2017 ABC is pleased to announce that Affectv and RadiumOne are the first companies it has verified to the JICWEBS Good Practice Principles. ABC’s role, as a JICWEBS-approved Verification Provider (VP), is to independently audit participating...
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ABC launches verification service to reduce risk of exposure to ad-fraud
24/08/2016 ABC is pleased to announce the launch of its online anti ad-fraud verification programme. This follows the recent announcement by JICWEBS of a recognised, industry-agreed set of Good Practice Principles for reducing the risk of exposure to...
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ABC verifies Media iQ to JICWEBS Anti Ad-Fraud principles
22/08/2017 - CLIENT PRESS RELEASE Today Media iQ has received the JICWEBS Seal of Compliance, as verified by independent auditor ABC, demonstrating that it has met the JICWEBS Good Practice Principles for reducing the risk of exposure to ad fraud. The...
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Iotec verified by ABC to JICWEBS Anti Ad-Fraud and Brand Safety
30/08/2017 - CLIENT PRESS RELEASE iotec has achieved two JICWEBS Seals of Compliance, as verified by independent auditor ABC, demonstrating it has met industry agreed standards to reduce the risk of both ad misplacement (linked to the issue of brand...
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Traffic2 Ltd Verified by ABC to JICWEBS Anti Ad-Fraud Principles
27/04/2018 – CLIENT PRESS RELEASE Today Traffic2 LTD has received the JICWEBS Seal of Compliance, as verified by independent auditor ABC, demonstrating that it has met the JICWEBS Good Practice Principles for reducing the risk of exposure to ad fraud....
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ABC verifies Widespace to JICWEBS Anti Ad-Fraud principles
02/11/2018 - CLIENT PRESS RELEASE Today Widespace has received the JICWEBS Seal of Compliance, as verified by independent auditor ABC, demonstrating that it has met the JICWEBS Good Practice Principles for reducing the risk of exposure to ad fraud. The...
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Cadreon verified by ABC to JICWEBS anti ad-fraud and brand safety principles
29/11/2018 - CLIENT PRESS RELEASE Cadreon, the advertising technology specialist unit of IPG Mediabrands, has achieved two JICWEBS Seals of Compliance, as verified by independent auditor ABC. These demonstrate the agency has met industry agreed...
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GroupM UK verified by ABC to JICWEBS Brand Safety Principles
15/01/2019 GroupM UK, the world’s leading media investment group, has achieved two JICWEBS Seals of Compliance, as verified by independent auditor ABC, demonstrating that the company has met industry agreed standards to actively reduce the risk of both...
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Omnicom Media Group UK audited by ABC to JICWEBS Anti Ad-Fraud and Brand Safety Principles
03/04/2019 - CLIENT PRESS RELEASE Omnicom Media Group UK (OMG UK) has achieved two JICWEBS Seals of Compliance, as verified by independent auditor ABC, demonstrating it has met industry agreed standards to reduce the risk of both ad misplacement...
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12/03/2020 LoopMe, MiQ, Smaato and TEADS become ABC’s first group of companies to recertify for the Trustworthy Accountability Group’s (TAG) Certified Against Fraud Seal following ABC’s independent validation process. All four companies have been...
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19/03/2018 Jan Pitt, Commercial Director, ABC 5 things you didn't know about our Standards updates Over the last ten months we’ve conducted a root and branch review of our standards for consumer magazines and regional publications. This has involved...
