November 16th 2023
We’re excited to share we’ve been appointed by TAM (TV Audience Measurement) Ireland to conduct an audit of commercials on Broadcaster Video On Demand (BVOD) to confirm the AV Play Completion Rate. In their press release...
July 6th 2023
Nasmedia becomes first South Korean company to be awarded TAG brand safety seal, validated by ABC audit Nasmedia has been awarded the TAG Brand Safety Certified Seal by the Trustworthy Accountability Group (TAG) as a fi...
July 6th 2023
ABC audit enhances credibility within social media and influencer marketing We’re pleased to announce we’ve completed a methodology audit for Q83, an Australian based tech company delivering transparent reporting for th...
June 14th 2023
Today the IPA has released ‘Signals in the Noise’, a white paper authored by Justin Sampson, Chief Executive of Barb, and Tony Regan, Managing Partner, Work Research. ‘Signals in the Noise’ acknowledges the difficultie...
June 8th 2023
In this news item featured in Campaign, digital advertising companies operating in Southeast Asia have been recognised for their compliance with TAG’s brand safety and ad fraud standards. "These ad businesses have pledge...
May 2nd 2023
We ask Jo Reid, Senior Account Manager, why it pays to go for an independent Audit. Trust is a vital factor that can make or break whether a client decides to work with you. Showing a new business partner you’re trustwor...
March 24th 2023
It was great to see so many of our clients at the London Brand Safety summit on 23rd March, where a variety of important topics were covered. Here’s our round-up with 3 key takeaways… 1. Sustainab...
March 13th 2023
We’re pleased to announce that ABC has been accredited as a Living Wage Employer. This means that every member of staff at ABC earns a real Living Wage; an independently calculated hourly rate of pay that’s based on the...
March 2nd 2023
TAG’s annual certification announcement shows more companies are getting independently validated. ABC independently validates 99 TAG Seals Today’s announcement by the Trustworthy Accountability Group (TAG) sho...
February 21st 2023
Our robust, comparable data provides trusted insights and gives media owners, buyers and planners the power to trade confidently. ABC members and data subscribers can now access the December 2022 Consumer Media...
January 17th 2023
PRESS NOTICE 17.01.2023 Octave Audio has been awarded its first TAG Brand Safety Certified Seal by the Trustworthy Accountability Group (TAG) after demonstrating its compliance with brand safety standards, as validated t...
January 5th 2023
Our Chief Executive Simon Redlich was recently invited by Alliance for Audited Media (AAM) to share his views on what 2023 might hold. Read what Simon and other industry association leaders learned from 2022 and what we mi...
December 14th 2022
We’re pleased to announce that our Chief Executive, Simon Redlich, has been re-elected as global President of the International Federation of Audit Bureaux of Certification (IFABC) for a second term. IFABC is a global fe...
November 24th 2022
Simon Redlich, CEO at ABC, shares his 3 key takeaways from Brand Safety Week As Brand Safety Week kicked-off, Twitter’s takeover was front and centre in the news - which certainly emphasised the relevance and import...
September 20th 2022
We’re delighted to present our brand-new online learning course: How to Buy and Plan Media using ABC Data Free to access and created especially for media buyers and planners, the course shares expert knowledge for anyo...
