We're delighted to be conducting the very first audits for retailers under the new IAB Europe Retail Media Certification Programme, which officially launched today.

We’re proud to have been named by Origin, ISBA’s UK cross-media measurement programme, as one of three auditing bodies to evaluate core elements of the methodology following an RFP process.

Laura Sharman, our Head of Communications & Client Services, introduces ABC’s tailored assurance audits and shares the value they bring to businesses in the media industry.

The Trustworthy Accountability Group (TAG) is the leading global initiative working to combat criminal activity and enhance trust within the digital advertising landscape. TAG’s certification programs – which include Brand Safety Certified (BSC), Certified Against Fraud (CAF) and Certified Against Malware (CAM) - have been developed to address cross-industry supply chain challenges around these complicated issues.

The IPA, ISBA and PPA sign industry letter highlighting essential role of ABC data

Our 2024 Consumer Media Report is now live, revealing the latest audited data for published media that’s relied upon by buyers and planners. 

We’re pleased to share that we’ve introduced a new data subscription option for non-ABC members.

Those signing up will enjoy full access to our data tools and published industry reports.