Today, we’ve announced significant updates to our reporting standards that reflect the current media landscape and better recognise the publishing industry’s digital transformation.
The new streamlined standards are the result of extensive consultations with buyers, publishers and their industry bodies.
We're delighted to be conducting the very first audits for retailers under the new IAB Europe Retail Media Certification Programme, which officially launched today.
The Trustworthy Accountability Group (TAG) is the leading global initiative working to combat criminal activity and enhance trust within the digital advertising landscape. TAG’s certification programs – which include Brand Safety Certified (BSC), Certified Against Fraud (CAF) and Certified Against Malware (CAM) - have been developed to address cross-industry supply chain challenges around these complicated issues.