This marks a significant milestone in raising transparency, trust and accountability across Europe’s rapidly growing retail media ecosystem. ABC is delighted to support the first RMN through the certification process.

Today, our board is delighted to announce the appointment of Andrew Hirsch as its Chair Designate.

Andrew will take up the position of Chair on 1st August 2025. He’ll succeed Derek Morris, who has chaired the board since 2016 and played an integral role in ABC’s evolution over the last nine years.

We were thrilled to work with Ipsos iris recently to verify three key areas of their methodology. Achieving independent assurance via a bespoke ABC audit has reinforced trust in their audience measurement data.

Today, we’ve announced significant updates to our reporting standards that reflect the current media landscape and better recognise the publishing industry’s digital transformation.

The new streamlined standards are the result of extensive consultations with buyers, publishers and their industry bodies.

Our Head of Business Development Andy Flint shares some key learnings from Interact - IAB Europe’s annual event for the European digital advertising and marketing industry.

We're delighted to be conducting the very first audits for retailers under the new IAB Europe Retail Media Certification Programme, which officially launched today.