We sat down with Jason Wescott - Global Head of Commerce Solutions at WPP Media and Chair of IAB Europe’s Retail and Commerce Media Committee - to dig into the state of retail media today.
Jason offers a candid view on where maturity is stalling, why standards matter, and what retailers, brands and agencies must do over the next 12 months to keep momentum on their side.
Following the rule changes applicable to 2025 reporting periods, we've updated how you submit your claim for consumer magazines. These updates simplify entry, remove rounding issues, and reduce the time needed to submit data to us.
Retail Media is growing fast, and with that growth comes the need for clear, trusted measurement. Many networks are contemplating getting certified to the new IAB Europe Standards for retail media, but the process can feel unclear from the outside.
Fresh from the IAB Europe Retail Media Summit, ABC’s Audit Manager Kathryn Hodgkinson explains how certification works, why it matters, and what networks can do to get ahead.
We’re shocked and saddened to hear the news of the passing of Denise Turner, a valued Board Member of ABC UK, who died on 7th November.
Denise was a respected and much-admired figure in media research, known for her intellect, integrity and passion for advancing understanding across our industry.
Retail media continues to grow rapidly and is set to hit €31 billion in Europe by 2028.
But what is retail media and why is it growing so fast?
Following an independent audit of Origin’s Virtual ID (VID) model deployment, ABC has confirmed that controls and processes are appropriate and aligned with the Origin framework.
Part of ISBA’s UK cross-media measurement programme, the VID model is a core component of Origin.
