15/03/2016 - CLIENT PRESS RELEASE
Today, Ve Interactive has been verified by JICWEBS to adhere to the Digital Trading Standards Group (DTSG) Good Practice Principles, independently audited by the ABC. The aim of the Good Practice Principles is to inject greater transparency into the UK digital display advertising market, ultimately giving agencies and their brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.
Ve is a multi-award-winning technology company offering a suite of apps across one platform, which help online businesses successfully drive new traffic, increase customer engagement, minimise website abandonment and boost conversions.
The company supports over 10,000 domestic and multi-national online businesses and retailers in the delivery of real-time marketing communications at key points within their customers’ journeys. Tracking billions of transactions daily, Ve’s comprehensive data set provides unparalleled insights into customer activity, while driving each app to deliver highly-targeted content to customers based on their purchasing activity and profile.
As a JICWEBS approved Verification Provider, ABC supplies the online media industry with a trusted and robust currency on which media space can be bought and sold. For more information on ABC’s Verification Service please go to: www.abc.org.uk/dtsg.
Gareth Neville, Head of Agency at Ve Interactive comments: “Ve Interactive understands the importance of brand safety. All campaign strategy, delivery and optimisation is vigorously measured with both proprietary and auxiliary tools. It is fantastic to have earnt this accreditation from JICWEBS as it demonstrates our constant endeavour to ensure that our clients and future prospects receive the highest quality ad campaigns.”
“Simon Redlich, ABC Chief Executive (Interim) said: “We are delighted to have verified Ve Interactive as compliant with JICWEBS Digital Trading Standards Group Good Practice Principles. ABC’s verification service gives our industry confidence about compliance with JICWEBS industry-agreed standards and raises the bar in the important area of brand safety, a key
milestone in the evolution of digital display advertising.”