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ABC verifies Fifty Media to JICWEBS Brand Safety Principles

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16/08/2017 - CLIENT PRESS RELEASE

Today, Fifty Media has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry auditor ABC. The aim of the Good Practice Principles is to inject greater transparency into the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.

Fifty Media is a social data driven advertising platform. We leverage the incredibly powerful and unique set of social data from Fifty’s technology platform to build granular audience insights and use this to inform how we buy media across a variety of other channels.

We have built proprietary technology to map and profile the interests and behaviours of over 600 million users globally in the social space. This allows us to get a ‘True’ representation of a brands audience or target audience and deliver advertising at scale.

As a JICWEBS approved Verification Provider, ABC supplies the online media industry with a trusted and robust currency on which media space can be bought and sold. For more information on ABC’s Verification Service please go to: www.abc.org.uk/dtsg.

Duncan McCrum, Managing Director at Fifty Media comments: "It is extremely important to us to be recognised as a business that takes every measure to ensure best practice when delivering our clients campaigns and I’m thrilled that this has been acknowledged through our verification with JICWEBS"

Simon Redlich, Chief Executive at ABC, said: “We are delighted to have verified Fifty Media to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles. ABC’s verification service gives our industry confidence about compliance with JICWEBS industry-agreed standards and raises the bar in the important area of brand safety, a key milestone in the evolution of digital display advertising.”

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The Joint Industry Currencies (JICs) are owned by the industry - advertisers, agencies and media owners – to provide transparent and objective audience measurement for each medium. These data are produced and sold at cost providing both industry accountability and a robust trading currency for each medium.

   

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