ABC verifies Venatus to JICWEBS Brand Safety Principles

venatus news


Today, Venatus has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry auditor ABC. The aim of the Good Practice Principles is to inject greater transparency into the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.

Venatus represents a portfolio of world-leading publishers in the entertainment and lifestyle space, including Rovio, EA and Variety. The company has a strong track record of brand safety measures, notably adopting a walled garden approach and building the first programmatic market place for video gaming to provide clients with greater deal transparency.

As a JICWEBS approved Verification Provider, ABC supplies the online media industry with a trusted and robust currency on which media space can be bought and sold. For more information on ABC’s Verification Service please go to:

Matt Cannon, COO and Co-founder at Venatus, comments:
“Successful digital advertising has always depended as much on strong partnerships as it has on good products. Venatus has always stood at the vanguard of brand safety and I am proud that we are able to continue to offer our publishers and advertisers the security and transparency they deserve.”

Simon Redlich, Chief Executive at ABC, said: “We are delighted to have verified Venatus to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles. ABC’s verification service gives our industry confidence about compliance with JICWEBS industry-agreed standards and raises the bar in the important area of brand safety, a key milestone in the evolution of digital display advertising.”

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