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ABC verifies Avocet to JICWEBS Brand Safety Principles

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16/08/2017 - CLIENT PRESS RELEASE

Today, Avocet has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry auditor ABC. The aim of the Good Practice Principles is to inject greater transparency into the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.

Avocet is a UK based and market leading programmatic ads buying platform. With our own viewability technology and exhaustive fraud protection controls: Avocet firmly believes that a key component of all the technology we build is to deliver maximum transparency and quality to programmatic buying efforts through our platform. Avocet is focused on delivering the best results for advertisers by efficiently reaching their target audience and changing their behaviour. The best results are also enabled by the best ad placements on great high value content

As a JICWEBS approved Verification Provider, ABC supplies the online media industry with a trusted and robust currency on which media space can be bought and sold. For more information on ABC’s Verification Service please go to: www.abc.org.uk/dtsg.

Antony Mures, VP Sales at Avocet comments:
"Programmatic advertising is an exciting vibrant industry with limitless technological innovation potential to reach an audience and change their behaviour. At it's core; the quality of advertising placements and users seeing those ads in brand safe environments is critical to it’s continual success. Avocet is proud to be a part of organisations such as JICWEBS that promote and verify the highest quality controls within digital advertising”.

Simon Redlich, Chief Executive at ABC, said: “We are delighted to have verified Avocet to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles. ABC’s verification service gives our industry confidence about compliance with JICWEBS industry-agreed standards and raises the bar in the important area of brand safety, a key milestone in the evolution of digital display advertising.”

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The Joint Industry Currencies (JICs) are owned by the industry - advertisers, agencies and media owners – to provide transparent and objective audience measurement for each medium. These data are produced and sold at cost providing both industry accountability and a robust trading currency for each medium.