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ABC verifies Sovrn to JICWEBS Brand Safety Principles

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22/08/2017 - CLIENT PRESS RELEASE

Today, Sovrn UK has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry auditor ABC. The aim of the Good Practice Principles is to inject greater transparency into the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.

Sovrn is incredibly focused on safety, transparency and trust, for their publishers and buyers and led the way in weeding out substandard inventory back in 2014.

As a JICWEBS approved Verification Provider, ABC supplies the online media industry with a trusted and robust currency on which media space can be bought and sold. For more information on ABC’s Verification Service please go to: www.abc.org.uk/dtsg

Andy Evans, CMO at Sovrn comments: "We are incredibly proud to be recognised as an industry leader in brand safety. We are constantly striving to ensure brand safe environment for all of our partners and this certification is proof that our rigorous 25+ step process works.”

Simon Redlich, Chief Executive at ABC, said: “We are delighted to have verified Sovrn to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles. ABC’s verification service gives our industry confidence about compliance with JICWEBS industry-agreed standards and raises the bar in the important area of brand safety, a key milestone in the evolution of digital display advertising.”

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The Joint Industry Currencies (JICs) are owned by the industry - advertisers, agencies and media owners – to provide transparent and objective audience measurement for each medium. These data are produced and sold at cost providing both industry accountability and a robust trading currency for each medium.