Delivering a Stamp of Trust for the Media Industry

ABC course shortlisted for Online Learning Award

Nimble Awards Finalist Logo 2017

13/09/2017

We’re pleased to share that our ‘Introduction to ABC’ online learning course for agencies and advertisers, launched in Spring 2017, has been shortlisted for the ‘Course of the Year’ title at the Nimble 2017 Awards.

The ceremony, taking place on 14th September 2017, showcases the best online learning courses launched over the past year using Nimble software.

Jan Pitt, Commercial Director at ABC, said, “We’ve worked hard to deliver a course for agencies and advertisers that will give them the knowledge they need to integrate transparent, trusted ABC figures into their planning and buying processes. This introductory course also raises awareness of our work to improve transparency in other areas of the ad industry, including brand safety and anti fraud. We’re delighted the effectiveness of the course has been recognised with this award nomination.”

Comments from buyers and planners who have completed the course include:

Really insightful course. Makes you take in all the information with the test at the end!”

“Good layout to modules.”

“Excellent very informative and was very interesting.”

“Was very clear to follow.”

‘Introduction to ABC’ takes approximately 20 – 30 minutes, can be completed in the learner’s own time and contributes to CPD hours.

If you are a buyer or planner and would like access to the 'Introduction to ABC' course, please email Suzy Saker, PR Manager at This email address is being protected from spambots. You need JavaScript enabled to view it. to request a link to the training course.

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The Joint Industry Currencies (JICs) are owned by the industry - advertisers, agencies and media owners – to provide transparent and objective audience measurement for each medium. These data are produced and sold at cost providing both industry accountability and a robust trading currency for each medium.

   

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