Delivering a Stamp of Trust for the Media Industry

agenda21 Digital verified by ABC to JICWEBS Anti Ad-Fraud and Brand Safety principles

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09/10/2017 - CLIENT PRESS RELEASE

agenda21 Digital has achieved two JICWEBS Seals of Compliance, as verified by independent auditor ABC, demonstrating it has met industry agreed standards to reduce the risk of both ad misplacement (linked to the issue of brand safety) and exposure to ad fraud.

The JICWEBS Principles are industry-approved guidelines against which media buyers, publishers or intermediaries can be verified. The aim of the Principles, and ABC’s verification programme, is to promote confidence in the industry by demonstrating that companies like agenda21 Digital are providing targeted protection against some of the key issues affecting the online advertising industry.

agenda21 Digital are an agency that doesn’t work for their clients, they partner with them. They are about science and invention, they use their inquisitive, insightful and creative nature to find and improve every aspect of your business that could be simply more effective through the smarter use of complex data, search and digital media. Using forensic analysis, agenda21 rigorously and methodically guide you on this journey figuring out where digital marketing can give you a competitive advantage. agenda21 Digital reengineer clients marketing from the Inside out to fully exploit the potential of digital safely and securely, building trust in every aspect of the business.

As JICs (Joint Industry Currencies) ABC and JICWEBS are supplying the online media industry with a trusted and robust currency on which media space can be bought and sold. For more information on ABC’s Verification Services please go to: www.abc.org.uk/verification

Leena Vara-Patel, Director of Ad Technology at agenda21 Digital comments: "These are significant seals for us, we’ve been operating within brand safe guidelines since 2013 and we are very proud to now be certified by JICWEBS.  Fraud and brand safety are an industry-wide concerns and we should all be striving for higher standards not only on the supply side but also on the demand side.”

Simon Redlich, Chief Executive at ABC, said, “Congratulations to agenda21 Digital for achieving two JICWEBS Seals following verification by ABC. This recognises its compliance with the JICWEBS Principles for both anti fraud and brand safety. agenda21 Digital is leading by example in demonstrating its commitment to a safer, more transparent digital ad trading environment.”

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The Joint Industry Currencies (JICs) are owned by the industry - advertisers, agencies and media owners – to provide transparent and objective audience measurement for each medium. These data are produced and sold at cost providing both industry accountability and a robust trading currency for each medium.

   

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