Delivering a Stamp of Trust for the Media Industry

Putting our customers first - all change for the consumer market


measurement categories

07/11/2017

We’re delighted to announce a number of improvements which will support market growth whilst making ABC data more accessible to both publishers and agencies and easier to use when trading.

"These enhancements to our service come as a result of in depth consultation with agencies and publishers and a great deal of work from the industry groups that represent your interests.
Our focus has been to actively support publishers’ efforts to grow circulation whilst maintaining the trust that ABC stands for."
Simon Redlich, CEO, ABC.  
 
Below covers some of the key changes and a full summary can be found by clicking on this link.

We've introduced four primary circulation categories which are; paid single copies, paid subscriptions, paid multiple copies and free copies. This simplifies the presentation of ABC data and further sub-categories allow for more detailed analysis.

An important principle we've followed has been to remove pricing constraints whilst retaining the transparency needed for trading. This has led to the removal of minimum cover prices for print retail copies and pricing restrictions on multipacks. Linked to this, a change in the definition of actively purchased figures now means all copies paid for by an individual are included in the actively purchased data.

There have also been several areas of the Standards that have been simplified, such as a reduction in the number of rate bands shown for paid circulation categories, and a simpler and clearer presentation of free copies. 

Our new certificate presentation will come into effect for the next round of certificates released in February. We’ve focussed on making ABC data more accessible, with a clearer and simpler design including more graphs and charts to better illustrate circulation. 

Click here to view an example certificate

For any questions please contact your Account Manager or email us at This email address is being protected from spambots. You need JavaScript enabled to view it.

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ABC - Audit Bureau of Circulations Ltd
Saxon House, 211 High Street, Berkhamsted, Hertfordshire, HP4 1AD

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The Joint Industry Currencies (JICs) are owned by the industry - advertisers, agencies and media owners – to provide transparent and objective audience measurement for each medium. These data are produced and sold at cost providing both industry accountability and a robust trading currency for each medium.

   

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