Delivering a Stamp of Trust for the Media Industry

Pioneering partners of Anti Ad-Fraud certification, Affectv renew their verification by ABC to JICWEBS Anti Ad-Fraud and Brand Safety Principles

 affectv NEWS.png

02/02/2018 - CLIENT PRESS RELEASE

Affectv has renewed two JICWEBS Seals of Compliance, as verified by independent auditor ABC, demonstrating it continues to meet industry agreed standards to reduce the risk of both ad misplacement (linked to the issue of brand safety) and exposure to ad fraud.

 

The JICWEBS Principles are industry-approved guidelines against which media buyers, publishers or intermediaries can be verified. The aim of the Principles, and ABC’s verification programme, is to promote confidence in the industry by demonstrating that companies like Affectv are providing targeted protection against some of the key issues affecting the online advertising industry.

 

As a leading recipient of JICWEBS Anti Ad Fraud certification seal, Affectv is passionate about eliminating ad misplacement and fraud. Affectv combines the scale of data, the power of technology and the brilliance of people to help the world’s best brands deliver relevant and personalised messages to consumers, creating lasting relationships and growing sales in the process. Affectv’s key focus is providing best in class service to all their clients, and their trading team receive ongoing training to ensure ad fraud is identified and removed from the Affectv network to keep their brands safe and their advertising spend efficient.

 

As JICs (Joint Industry Currencies) ABC and JICWEBS are supplying the online media industry with a trusted and robust currency on which media space can be bought and sold. For more information on ABC’s Verification Services please go to: www.abc.org.uk/verification

 

Ray Jenkin, Chief Strategy Officer at Affectv comments: "In 2018 brand safety and transparency are top priorities for brands as they choose partners and suppliers. At Affectv we recognise their importance and lead by example: partnering with key industry bodies and continuously bettering ourselves to ensure best practise for eliminating ad fraud. We have always been strong advocates for trust and transparency, and as one of the first companies in the industry to receive the JICWEBS Anti Ad-Fraud seal last year, we are very pleased to see more and more organisations participate in this initiative."­­­

 

Simon Redlich, Chief Executive at ABC, said, “Congratulations to Affectv for achieving two JICWEBS Seals following verification by ABC. This recognises its compliance with the JICWEBS Principles for both anti fraud and brand safety. Affectv is leading by example in demonstrating its commitment to a safer, more transparent digital ad trading environment.”

ABC Reports

ABC reports are available to all ABC Members and paid users.

View our latest reports

test

ABC Breakfast Briefing 

Missed our last Breakfast Briefing?

View the presentations here

Contact Us

ABC - Audit Bureau of Circulations Ltd
Saxon House, 211 High Street, Berkhamsted, Hertfordshire, HP4 1AD

Switchboard: +44 (1442) 870 800
Office hours are 9am - 5.30pm Monday to Friday

Send us a message

Supported by

ppa logoisba newppa logoPPA P ASSOCIATE MEMBER LOGO RGBplus many more...

 
jic white

The Joint Industry Currencies (JICs) are owned by the industry - advertisers, agencies and media owners – to provide transparent and objective audience measurement for each medium. These data are produced and sold at cost providing both industry accountability and a robust trading currency for each medium.

   

Setting the standard   ABCpreferredcontrast50