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Condé Nast Britain Verified by ABC to JICWEBS Brand Safety Principles

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10/09/2018 - CLIENT PRESS RELEASE

Today, Condé Nast Britain has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC. The aim of the Good Practice Principles is to enhance transparency in the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.


Condé Nast Britain continues to lead the luxury multimedia publishing industry. Condé Nast Britain publishes 12 print magazines: Vogue, House & Garden, Brides, Tatler, The World of Interiors, GQ, Vanity Fair, Wired, Condé Nast Traveller, Glamour, GQ Style and Love; numerous websites including Ars Technica, digital products, contract publications, and the Condé Nast Johansens hotel guides.

As a JICWEBS approved and industry owned Verification Provider, ABC supplies the online media industry with a trusted and robust currency on which media space can be bought and sold. For more information on ABC’s Verification Service please go to: www.abc.org.uk/verification/brand-safety

Malcolm Attwells, Commercial Director at Condé Nast Britain comments: "The JICWEBS verification for brand safety show the high quality of our brand websites and the commitment to the safest users experience around our world class content."

Simon Redlich, Chief Executive at ABC, said: “We are delighted to have verified Condé Nast Britain to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles. ABC’s verification service gives our industry confidence about compliance with JICWEBS industry-agreed standards and raises the bar in the important area of brand safety, a key milestone in the evolution of digital display advertising.”

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The Joint Industry Currencies (JICs) are owned by the industry - advertisers, agencies and media owners – to provide transparent and objective audience measurement for each medium. These data are produced and sold at cost providing both industry accountability and a robust trading currency for each medium.