ABC audit enhances credibility within social media and influencer marketing
We’re pleased to announce we’ve completed a methodology audit for Q83, an Australian based tech company delivering transparent reporting for the social media and influencer marketing industry.
This is the first time we’ve delivered one of our bespoke methodology audits in the area of influencer marketing; a market that’s grown to be worth over $16.4 billion.
Q83’s platforms Kitly and Kitly Business are used globally by talent agencies and independent creators to drive professionalism and transparency within the influencer marketing industry. The launch of Q83’s Account Performance Audit Report (APAR) within the Kitly and Kitly Business platforms brings new transparency & consistency to media buyers who procure organic social media ad space from multiple sources, from magazines and newspapers all the way to influencers and creators.
Bringing independent assurance, we’ve conducted an audit on Q83’s systems and processes for gathering social media platform metrics from official platform API’s, verifying the accuracy of reporting via the APAR.
The audit confirms the data presented in the APAR accurately reflects the proprietary reporting of the social media platforms, that the terminology used is accurate and the definitions of metrics included are consistent. This reassures businesses and influencers that reporting via the APAR adheres to standardised processes, and that the data can be trusted.
In addition to undergoing our bespoke methodology audit, the APAR for Kitly and Kitly Business has also been accredited under our Certified Supplier programme, demonstrating that it’s capable of reporting data to ABC’s industry-agreed standards. The certificate is available on our website.
Simon Redlich, Chief Executive of ABC, commented,
Anthony Richardson, Founder & CEO of Q83, said,
Scott Guthrie, Director General, Influencer Marketing Trade Body said,
Q83 Technology is the leading workflow management platform for Social Publishers. Our products Kitly and Kitly Business, provide features to large publishers leveraging social media in their commercial deals to millions of independent and managed creators. Our aim is to build trust in social media advertising by providing publishers with access to transparent, audited reporting tools.
The Influencer Marketing Trade Body (IMTB) is the professional membership organisation for influencer marketing agencies and influencer marketing platforms. The IMTB is dedicated to building a robust, sustainable future for the influencer marketing industry through increased accountability, governance and a unified voice.