Nasmedia becomes first South Korean company to be awarded TAG brand safety seal, validated by ABC audit
Nasmedia has been awarded the TAG Brand Safety Certified Seal by the Trustworthy Accountability Group (TAG) as a first for Korean companies after demonstrating its compliance with brand safety standards, as validated through an independent audit by ABC.
By undertaking ABC’s audit, companies demonstrate their commitment to following industry best practices in the area of brand safety. This gives brands greater confidence that their advertising will not be associated with content that could jeopardise brand reputation.
Nasmedia's certification from TAG underscores its commitment to protecting brand advertisers by adhering to industry best practices for brand safety. This includes actively monitoring and detecting ad misplacement, ensuring that all partner agreements adhere to brand safety and anti-piracy principles, documenting policies and procedures to minimize ad misplacement, and implementing pirate mobile app filtering.
As a TAG approved auditor with a portfolio of over 100 brand safety clients, ABC supplies the online media industry with a trusted and robust validation service, delivering reassurance to those in the online ad trading industry.
Park, Pyoung-Kwon, Chief Executive Officer at Nasmedia comments:
Simon Redlich, Chief Executive at ABC, said:
Over the past decade, Nasmedia has positioned itself as the leading digital advertising platform in Korea. Leveraging privacy-first, AI-based technology, Nasmedia delivers high-quality, relevant ads in brand-safe environments. The company offers various ad formats, including native, display, and video, to provide a positive user experience. This empowers advertisers to drive performance and awareness while enabling publishers to retain and monetize their audiences. In recognition of their achievements, Nasmedia was selected as a top AD Management company in the APAC region by MarTech Outlook, a renowned global advertising magazine.
ABC is a leading industry-owned auditor for media products and services, with specialist skills in digital ad trading. Through our experienced teams we provide an independent service checking compliance across a range of media standards. Our rigorous auditing of multiple business types underpins the work of other Standards setters such as BARB and TAG.
Our logo stands for quality and trust in media, empowering industry to trade with confidence. For more information please visit https://www.abc.org.uk/audit-services.
About the Trustworthy Accountability Group
The Trustworthy Accountability Group (TAG) is the leading global certification program fighting criminal activity and increasing trust in the digital advertising industry. TAG advances its mission of eliminating fraudulent traffic, facilitating the sharing of threat intelligence, and promoting brand safety by connecting industry leaders, analyzing threats, and sharing best practices worldwide. The 600+ member TAG community include the world's largest and most influential brands, agencies, publishers, and ad tech providers. TAG is the first and only Information Sharing and Analysis Organization (ISAO) for the digital advertising industry. This U.S. Department of Homeland Security designation means TAG is the primary forum for sharing threat intelligence in our industry.
For more information on TAG, please visit tagtoday.net