Trust, transparency and control are becoming harder to prove - and more valuable to protect.

By Simon Redlich, CEO, ABC UK

Digital advertising has never been more effective at delivering scale. As the ecosystem becomes increasingly automated, fragmented and shaped by AI, the challenge isn’t reach. It’s proving that advertising runs in environments that are safe, transparent and accountable.

That’s where TAG continues to play a vital role.

An interview with Liv McCullagh, IAB UK’s Retail Media Lead

Retail media is now one of the most important forces in UK digital advertising. As investment grows, so does the need for greater consistency, transparency and confidence in how performance is measured.

Earlier this year, IAB Europe released Version 2 of its measurement framework, now formally titled the Commerce Media Measurement Standards.

At first glance, it might seem like a simple name change – it’s not.  

Each year, our Business Media Report provides an independent snapshot of how business magazines are reaching audiences across the UK and further afield. In a fast-moving media market, that trusted, comparable data remains essential for confident buying, selling and planning.

Our latest bi-annual Media Buyer Research - based on feedback from 61 media buyers across 33 agencies - highlights the central role ABC data plays in helping agencies plan confidently and compare titles in an increasingly complex media landscape.

All UK national newspaper publishers are now reporting their ABC circulation data privately, marking the completion of a transition that began when new reporting options were introduced for the sector in 2020.