Retail Media is growing fast, and with that growth comes the need for clear, trusted measurement. Many networks are contemplating getting certified to the new IAB Europe Standards for retail media, but the process can feel unclear from the outside. 

Fresh from the IAB Europe Retail Media Summit, ABC’s Audit Manager Kathryn Hodgkinson explains how certification works, why it matters, and what networks can do to get ahead.

We’re shocked and saddened to hear the news of the passing of Denise Turner, a valued Board Member of ABC UK, who died on 7th November.

Denise was a respected and much-admired figure in media research, known for her intellect, integrity and passion for advancing understanding across our industry.

Retail media continues to grow rapidly and is set to hit €31 billion in Europe by 2028.

But what is retail media and why is it growing so fast?

Following an independent audit of Origin’s Virtual ID (VID) model deployment, ABC has confirmed that controls and processes are appropriate and aligned with the Origin framework.

Part of ISBA’s UK cross-media measurement programme, the VID model is a core component of Origin. 

IAB Europe has released its latest Retail Media Roundtable podcast, exploring how standards and independent audits build trust in retail media.

Our Andy Flint features alongside Albert Heijn’s Max De Jong and IAB Europe’s Marie Clare Puffett to share practical lessons from the first Retail Media Certification audits.

This marks a significant milestone in raising transparency, trust and accountability across Europe’s rapidly growing retail media ecosystem. ABC is delighted to support the first RMN through the certification process.