We’re pleased to introduce you to a new monthly series from ABC's AI governance specialist, Kathryn.
Having spent months studying the complexities of AI governance, Kathryn is turning what she's learnt into bite-sized articles, sharing practical tips and straightforward explanations to help you understand and navigate AI responsibly in your media and advertising role.
If you've got a question, she'd love to hear it!
Fraud detection technology is essential. But detecting invalid traffic and demonstrating that fraud risk is being properly managed aren’t quite the same thing…
New international partnership will help organisations across media and advertising demonstrate responsible AI practices, giving consumers, advertisers and regulators greater confidence in how AI is used.
Certification extends independent verification into the technology infrastructure supporting retail media measurement
London, 7th October 2026 - Moloco Commerce Media, from global AI advertising company Moloco, has become the first technology provider to achieve certification under IAB Europe’s Retail Media Certification Programme, following an independent audit by ABC.
At ABC, we're committed to reducing our environmental impact through measurable, transparent action. We monitor our greenhouse gas emissions, reduce them wherever possible and report our progress annually, helping us make informed decisions and continuously improve our environmental performance.
Nectar360 has become the first UK Retail Media Network to achieve certification under IAB Europe's Retail Media Certification Programme, following an independent audit by ABC. The milestone marks another important step towards greater consistency and transparency in retail media measurement across Europe.
