Delivering a Valued Stamp of Trust for the Media Industry

2018 Review: Trust in Media

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We’re pleased to be releasing our 2018 review which focuses on Trust in Media.

In this document we highlight some of the research and initiatives we as an industry have delivered over the past year to increase transparency in media trading. Find out more about these achievements and what we can learn from them as we head into 2019.

Read our review here


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The Joint Industry Currencies (JICs) are owned by the industry - advertisers, agencies and media owners – to provide transparent and objective audience measurement for each medium. These data are produced and sold at cost providing both industry accountability and a robust trading currency for each medium.