A fresh approach...

ABC trust in media 3 bars



We’re pleased to unveil today a fresh new look for our website.

Following a review of our products and client needs we’ve made it easier for people to engage with both our data and our audit services.

Our updated website provides the key information in a shop window format. And our menu options and search functionality have been improved.

Alongside the new way of presenting our services is a strapline that encapsulates our vision and sums up our business today... trust in media.

We’ve been delivering trust in media since 1931.

  • It’s our reason for existing. We were created to build trust in media.
  • It’s a directive. You can trust in media when you see our badge.
  • It’s descriptive. Our logo stands for trust within the media industry.
  • It’s aspirational. Together we can achieve it!

Chief Executive Simon Redlich says:

“With our track record of championing trustworthiness in media, and our role as a joint industry currency, it feels natural to evolve our communications in a way that continues to deliver on these fundamental pillars whilst reflecting the dynamic change in our industry.

From the gold standard data we release, to the audit services we provide for other industry standards, the common denominator is that we’ve audited real data to support the facts we publish.

Our logo continues to stand for quality and trust in media, empowering our £22bn industry to trade with confidence.”

Media Audits

ABC releases data for the UK media industry to use when trading advertising. Our audits can cover your whole brand.

Third Party Auditing & Consultancy

ABC are a leading industry-owned auditor for media products and services, with specialist skills in digital ad trading. Our process and bespoke audits cover the following areas.

Our logo stands for quality and trust in media, empowering our industry to trade with confidence.

ABC Logo