17/01/2020
We can confirm that yesterday the Telegraph gave us notice of their resignation from ABC membership. As a result, the ABC figures released on Thursday 16th January will be the last available for the Telegraph.
This move by the Telegraph is clearly disappointing. We understand the Telegraph’s wish to promote their growing subscription numbers across print and digital but believe that doing so via an industry-agreed ABC standard would be the best route. We see it as a straightforward development of current reporting and remain open to working with the Telegraph, as with all publishers, on developing metrics which support their strategies.
ABC is a collective ownership JIC model, owned and controlled by the industry’s players. This ensures we operate by consensus to create order in the market whilst delivering unique actionable data and information.
For further information contact:
ABC Press Office
Suzy Saker – 01442 200788
This email address is being protected from spambots. You need JavaScript enabled to view it.
"The ABC/IAB Robots and Spiders list is a critical resource, providing a central repository where search engines and others committed to transparency have declared themselves."
"The industry is working hard to ensure brands are protected online. At GroupM, we believe it's vital to uphold and adopt industry standards. ABC's verification to the JICWEBS standards gives our brand and our clients increased confidence in digital trading processes."
"The ABC Brand Report helps to show true audience reach across multiple traditional and digital platforms."