Independent validation of TAG seals increases as market demands third-party verification of compliance

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10/03/2021

ABC has independently validated 88 companies for TAG seals in first recertification process since JICWEBS merger.

TAG (Trustworthy Accountability Group) is a global industry initiative to fight criminal activity and protect brand safety in digital advertising, and TAG’s Brand Safety Certified (BSC), Certified Against Fraud (CAF), Certified Against Malware, and Certified Against Piracy Programs have been developed to address cross-industry supply chain challenges around those complicated issues.

Extending TAG’s standards across other territories has enabled companies to raise trust and transparency across the countries they operate in and find efficiencies through common languages and processes.

Achieving TAG certification with ABC’s trusted and independent validation process demonstrates these companies are willing to go the extra mile to fight criminal activity and strengthen brand safety in digital advertising.

Congratulations to our clients for successfully undergoing our audit and achieving TAG certification:

Adloox

Inskin Media Ltd

Scoota

Adverty

Integral Ad Science

Shpock

Affectv

IPG Mediabrands

Sky

agenda21

John Ayling & Associates

Smaato Inc

Amobee

JustPremium

SMADEX

Audience Store

KNOREX

Spotify

Auto Trader Limited

LADbible Group Ltd

Syzygy

Bauer Consumer Media Ltd.

 LiveScore

TAN Media Ltd

Bidstack

LoopMe

Teads

Conde Nast

M6

Telegraph Media Group Limited

Crimtan

MAGNA GLOBAL

The Kite Factory

Dailymotion

Magnite

The Trade Desk

DAZN

Mail Metro Media

TikTok

eBay

MiQ

Total Media

ESI Media

 MediaCom

TripAdvisor

Essence Global Limited

MediaCom North

TripleLift

VDX.tv

Merkle

Twitter

Facebook

Mindshare

Unruly

Fifty Technology

Mobsta

Ve Global UK Limited

Financial Times

MOLOCO, Inc.

Venatus

Gamer Network

Nativo

Verizon Media

Global Radio Services Limited

Navigate Digital

Verizon Media DSP

GroupM

News Corp UK & Ireland Limited

Vevo

Guardian

 Omnicom Media Group

Vibrant Media Inc

Havas Media

 Outbrain Inc.

VICE Media

Haymarket Media Group

Precise TV Ltd

Wavemaker Global LLC

Hearst

Publicis Groupe

Xaxis

hellomagazine

Reach

Ziff Davis, LLC

 Immediate Media

Rezonence

 

Industry (the 7Stars)

SAMSUNG

 

 

Mike Zaneis, President & CEO of TAG, said, “We’re delighted to see so many companies complete their independent validation process. Fighting criminal activity and protecting brand safety are challenges that extend across national borders. By working with TAG and expert auditors like ABC, these companies are showing their commitment to protecting their partners and raising standards across the digital supply chain.” 

Simon Redlich, Chief Executive at ABC, said, “Congratulations to these companies for achieving TAG’s certification following our independent validation. This recognises their compliance with TAG’s Brand Safety Certified and Certified Against Fraud Guidelines. These companies are leading by example in demonstrating their commitment to a safer, more transparent digital ad trading environment.”

For more information on our TAG Independent Validation service, please contact Jo Reid, Senior Account Manager, at This email address is being protected from spambots. You need JavaScript enabled to view it. or on 01442 200839.

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