New TAG Seals released

08 March 2022 Independent validation on the rise

Demand for third party validation of compliance continues to grow.

We congratulate all our clients who have been awarded seals across TAG’s various programs. According to TAG, a large majority of recertified seals (62%) were awarded through independent validation, an increase year on year.

The Trustworthy Accountability Group (TAG) is a leading global industry initiative to fight criminal activity, protect brand safety and increase trust in digital advertising. TAG’s certification programs – which include Brand Safety Certified (BSC), Certified Against Fraud (CAF) and Certified Against Malware (CAM) - have been developed to address cross-industry supply chain challenges around these complicated issues.

Achieving TAG certification with ABC’s trusted and independent validation process demonstrates these companies are playing a key role in fighting criminal activity and are committed to strengthening brand safety within digital advertising.

Congratulations to our clients for successfully completing our audits and achieving TAG certification:

Activision Blizzard Media

Inskin Media Ltd

Reach

Adloox

Integral Ad Science

Rezonence

Adverty

IPG Mediabrands

RTE

agenda21

John Ayling & Associates

SAMSUNG

Amobee

King.com Ltd.

Scoota

Audience Store

KNOREX

Sky

Auto Trader Limited

LADbible Group Ltd

Smaato Inc

Bauer Media

LiveScore

Spotify

Bidstack

LoopMe

TAN Media Ltd

Conde Nast

M6

Teads

Epsilon/Conversant

MAGNA GLOBAL

Telegraph Media Group Limited

Core

Mail Metro Media

The Kite Factory

Crimtan

Mantis

The Trade Desk

Dailymotion

MediaCom

TikTok

ESI Media

MediaCom North

Total Media

Essence Global Limited

Mindshare

Tremor Video

Facebook

MiQ Digital Ltd d/b/a/ MiQ

TripleLift

Finecast

Mobsta

Twitter

Global

MOLOCO, Inc.

Unruly

GroupM

Nativo

VDX.tv

Guardian

News Corp UK & Ireland Limited

Venatus

Havas Media

Omnicom Media Group

Vevo

Haymarket Media Group

Oracle Advertising

Wavemaker Global LLC

hello magazine

Orangeclickmedia

Xaxis

Hybrid Theory

Outbrain Inc.

Yahoo

INCA

PLAYGROUND XYZ

 

Industry (the 7Stars)

Precise TV Ltd

 
 
"We’re pleased to see so many companies complete their independent validation process. Tackling online criminal activity and protecting brand safety are challenges that span geographies. By independently validating their TAG certifications through expert auditors like ABC, these companies are showing their commitment to protecting their partners and raising standards across the digital supply chain."
Mike Zaneis, President & CEO of TAG
"Congratulations to these companies for achieving TAG’s certification following our independent validation. This demonstrates they are committed to meeting trusted industry-agreed standards, which can only support the digital advertising environment in becoming a safer, more accountable place to trade."
Simon Redlich, Chief Executive, ABC
For more information on our TAG Independent Validation service, please contact Jo Reid, Senior Account Manager, at This email address is being protected from spambots. You need JavaScript enabled to view it. or on 01442 200839.

 

Media Audits

ABC releases data for the UK media industry to use when trading advertising. Our audits can cover your whole brand.

Third Party Auditing & Consultancy

ABC are a leading industry-owned auditor for media products and services, with specialist skills in digital ad trading. Our process and bespoke audits cover the following areas.

Our logo stands for quality and trust in media, empowering our industry to trade with confidence.

ABC Logo