Following an independent audit of Origin’s Virtual ID (VID) model deployment, ABC has confirmed that controls and processes are appropriate and aligned with the Origin framework.

Part of ISBA’s UK cross-media measurement programme, the VID model is a core component of Origin. 

IAB Europe has released its latest Retail Media Roundtable podcast, exploring how standards and independent audits build trust in retail media.

Our Andy Flint features alongside Albert Heijn’s Max De Jong and IAB Europe’s Marie Clare Puffett to share practical lessons from the first Retail Media Certification audits.

This marks a significant milestone in raising transparency, trust and accountability across Europe’s rapidly growing retail media ecosystem. ABC is delighted to support the first RMN through the certification process.

Today, our board is delighted to announce the appointment of Andrew Hirsch as its Chair Designate.

Andrew will take up the position of Chair on 1st August 2025. He’ll succeed Derek Morris, who has chaired the board since 2016 and played an integral role in ABC’s evolution over the last nine years.

We were thrilled to work with Ipsos iris recently to verify three key areas of their methodology. Achieving independent assurance via a bespoke ABC audit has reinforced trust in their audience measurement data.

Today, we’ve announced significant updates to our reporting standards that reflect the current media landscape and better recognise the publishing industry’s digital transformation.

The new streamlined standards are the result of extensive consultations with buyers, publishers and their industry bodies.