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06/02/2020 ISBA, represented on the ABC Board by Phil Smith, Director General, is holding its 2020 Annual Conference in St Pancras, London on Thursday 27th February The ISBA Annual Conference has been a key date in the diary for the advertising...
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Group (TAG) programmes (Certified Against Fraud, Brand Safety Certified and Certified Against Malware), and the IAB UK’s Gold Standard initiative. The latter employs ABC to audit its processes, ensuring that the programme itself can be trusted to...
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The value of a TAG Certified Against Fraud audit
We ask Jo Reid, Senior Account Manager, why it pays to go for an independent Audit. Trust is a vital factor that can make or break whether a client decides to work with you. Showing a new business partner you’re trustworthy takes time, but an...
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Don't get left behind: Key takeaways from IAB Europe’s Interact conference 2025
Our Head of Business Development Andy Flint shares some key learnings from Interact - IAB Europe’s annual event for the European digital advertising and marketing industry. Interact, IAB Europe’s flagship conference, took place in Brussels on 20th –...
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General Principles and Record Keeping - Email
Back to index General Principles and Record Keeping This section sets out some key requirements relating to the overall reporting and auditing of your ABC claim. Principles 1. Evidence to support the claim must be retained and available for a minimum...
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Geographical Analysis - Business Magazines
Back to index Geographical Analysis - Optional The Geographical Analysis is an optional breakout of the circulation into geographical locations (mandatory if you have chosen an International certificate type). Principles 1. Publishers may optionally...
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Returns System FAQs - Business Magazines
Submitting Business Magazine data to us can sometimes be daunting, but don’t worry, we’re here to help you. Below are some of the most frequent questions we're asked with guidance. What numbers do I fill into my return? We recommend you collate your...
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GSI audited by ABC to JICWEBS Standards
21/02/2018 - CLIENT PRESS RELEASE GP One GmbH has received its first Anti-Ad Fraud compliance certificate from industry-owned media auditor ABC. The certificate demonstrates that GSI has been verified by ABC against its capabilities for identifying...
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Is personal data handled safely and ethically? In countries worldwide, laws are in place to safeguard the use of personal information. Everyone should be confident that their data is managed fairly, and that they can access it when needed. But how can...
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ABC viewability certification necessary for trust
20/07/2018 We’re pleased to share this recent article by Valida, the certification body for circulation and reading habits in Chile. The piece explores the benefits of our latest Viewability Report and highlights why certification by independent bodies...
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ABC’s auditing services extended to include TAG’s Anti-Piracy and Anti-Malware initiatives
28/05/2020 We’re pleased to announce we’ve expanded our independent validation services to include TAG’s Certified Against Piracy and Certified Against Malware programmes. This follows our appointment last year as a TAG approved auditor, and our recent...
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Show clients your partnership is different
Don’t be on the losing team There are plenty of bad players in digital advertising. You want your clients to know that your partnership is different. Accountable, trusted, valued. So how can you stand out, avoid the pitfalls rife in digital advertising...
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Supporting our clients with new Direct Debit option
To help our clients in today’s challenging financial climate, we’re pleased to launch our new Direct Debit Scheme for subscription fees. Available to all clients in the UK, this scheme means those paying an annual ABC subscription fee can choose to...
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National Newspaper digital edition totals now shown on front page of ABC certificates
18/10/2018 We’re pleased to announce a design update to the front page of our National Newspaper certificates, enabling media owners to display the total number of digital editions clearly alongside their headline print figure. This change has been...
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Standards home Reporting Standards for products registered to report Email Newsletter distribution. View Full Standards( printable PDF ) Reporting Standards Metrics and Reporting General Principles and Record Keeping Return Form Submission, Audit,...
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then we offer an ad-hoc data service. From £50 per request Bespoke data request All public certificates back to 2000 Data Hub & Industry Reports back to 2000 For Personal/Corporate internal use only Contact us for commercial licence Request quotation...
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role in verifying promises made in media business." ABC’s Chief Executive Simon Redlich, said: "Derek has done a tremendous job as our Chair. He’s been a great source of advice and a pleasure to work with. Andrew's appointment marks our next chapter. He...
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ISBA: achieving 20/20 vision for viewability standards must be a priority in 2019
02.01.2019 There has been much debate in our industry about what constitutes a viewable impression... In this piece published in The Drum, Stephen Chester, Director of Media at ISBA, explores how far we’ve come in agreeing how viewability should be...
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Read our changes to Newsbrand reporting standards during COVID-19 restrictions
16/04/2020 ABC has announced temporary updates to its reporting standards, enabling media activity during the COVID-19 restrictions to be reported transparently and distinctly. In agreement with our Board, we’ve made a number of temporary amends to our...
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Geographical Analysis - Consumer Magazines
Back to index Geographical Analysis The Geographical Analysis is an optional breakout of the circulation into geographical locations. Principles 1. Publishers may optionally report a Geographical Analysis 2. The circulation is analysed into...
