Retail media continues to grow rapidly and is set to hit €31 billion in Europe by 2028.
But what is retail media and why is it growing so fast?
ABC is delighted to announce the appointment of three new members to its Board, each bringing a wealth of experience and insight from across the media and advertising landscape.
Alex Kozloff, representing the IAB, takes over from James Chandler.
Denise Turner, representing the IPA, joins the Board, succeeding Belinda Beeftink.
Sam Gallimore, of Bauer Media, represents Consumer Magazines for the PPA and succeeds Kevin Petley.
Following an independent audit of Origin’s Virtual ID (VID) model deployment, ABC has confirmed that controls and processes are appropriate and aligned with the Origin framework.
Part of ISBA’s UK cross-media measurement programme, the VID model is a core component of Origin.
IAB Europe has released its latest Retail Media Roundtable podcast, exploring how standards and independent audits build trust in retail media.
Our Andy Flint features alongside Albert Heijn’s Max De Jong and IAB Europe’s Marie Clare Puffett to share practical lessons from the first Retail Media Certification audits.
Listen on IAB Europe →
This marks a significant milestone in raising transparency, trust and accountability across Europe’s rapidly growing retail media ecosystem. ABC is delighted to support the first RMN through the certification process.
Today, our board is delighted to announce the appointment of Andrew Hirsch as its Chair Designate.
Andrew will take up the position of Chair on 1st August 2025. He’ll succeed Derek Morris, who has chaired the board since 2016 and played an integral role in ABC’s evolution over the last nine years.
