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Blis verified by ABC to JICWEBS brand safety principles

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24/10/2018 - CLIENT PRESS RELEASE

 

Today, Blis has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC.  The aim of the Good Practice Principles is to enhance transparency in the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.

Blis is the global pioneer in location data. The company’s proprietary technology and platform helps agencies and brands use location data to better understand consumer behaviour, allowing for effective targeted advertising to drive business outcomes. The Blis team believes that where you go defines who you are, and advertisers must capitalise on these insights for meaningful marketing experiences across devices.

As a JICWEBS approved and industry owned Verification Provider, ABC supplies the online media industry with a trusted and robust currency on which media space can be bought and sold. For more information on ABC’s Verification Service please go to: www.abc.org.uk/verification/brand-safety

Murray Phillipson, Director of Supply at Blis comments:

"Blis is committed to protecting advertisers against the issues facing the advertising ecosystem including brand safety, ad fraud and viewability. Being certified with regulatory bodies such as JICWEBs enables us to continue working towards greater transparency and our clients can be assured that their ads are only being shown to the right audiences, in the right context, and in the right location.”

Simon Redlich, Chief Executive at ABC, said: “We are delighted to have verified Blis to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles. ABC’s verification service gives our industry confidence about compliance with JICWEBS industry-agreed standards and raises the bar in the important area of brand safety, a key milestone in the evolution of digital display advertising.”

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The Joint Industry Currencies (JICs) are owned by the industry - advertisers, agencies and media owners – to provide transparent and objective audience measurement for each medium. These data are produced and sold at cost providing both industry accountability and a robust trading currency for each medium.